Self marketing is very important when you are looking for a new job and one of the marketing tools that you should really focus in is your resume or curriculum vitae (CV). Whenever an employer is listing a vacancy, a person is needed to fulfill the unoccupied position that has yet to be met. If you are interested in getting that position you should be responsible in creating a resume that is going to tell them how you are going to satisfy their needs.
Every resume sent in will get an initial screening by the human resources before it reaches the manager. Then when certain candidates are selected, they will get a phone call for further interview. So to pass the scanning, always make a curriculum vitae from your employer's point of view. You may create many different version of resumes as long as you're being honest writing it. Better, if you are customizing it particularly for the vacancy, job title or targeted industry.
Even so, just by writing down all your previous experiences and job titles along with the dates are not good enough. List that you have a degree in education or even management to show you are above the rest of your candidates. If there is any achievement you have to highlight it, especially the big ones. Stress it out in a simple sentence like, "I had managed a $2M business project which generated $10M sales in a year". Sentences that stand out will definitely draw the employer's attention. The key here is to include things like action words, signs, percentages and/or numbers.
No matter how, your resume still have to look good. Resume writers should emphasize their skills and abilities but not in all bold, italic or with too many different fonts. Use one type of bullet point format as well as the same one or two types of font and stick to it. Also, a cleaner or more white space resume is much simpler and easier to read. Finally, have someone to read at your resume writing after you have done checking the spelling and grammar.