As a business person or a marketer, you should know that the greatest way to achieve success in your business is to clearly understand and getting into the minds of your customers, particularly about their thoughts on your products. This is why you have to learn how consumers emotionally feel about your products and what is the reason behind their logic of choosing this product. To make it simple to understand, you have to focus on the entire 'experience' your customer when through and capture their response.
This commercial activity is called experiential marketing and it is one of the most effective yet memorable ways to connect your brand to the consumers. The difference in between experiential marketing is huge when it is compared with the traditional way of marketing such as 'plain selling' of products to the consumer. For instance, in experiential marketing, test products are made available for hands on experience to the consumers through smelling, touching, applying or tasting of the product without requiring them to purchase first. So, which types of marketing do you think is going to be more effective?
Even though this marketing plan can be quite costly due to the test products and man power required, the result will still outweigh your initial investment. Consider the spending of your regular marketing budget and does it really work for you? Well, nobody will know the real answer other than your self but if you can apply a part of the experiential marketing techniques into your normal marketing routine, certainly you will gain a greater response. Most marketing strategies are risky, but that's not the case in experiential marketing.
Obviously, customers love to try the products that they are interested in before buying. Therefore, customers will definitely notice your brand existence and come right to you. It is an absolute fact and surveys have also shown that products that are available for consumers to try first are sold more often than those which are left behind the counter. While customers are trying your product, interactions will usually happen and thus giving the customers a more memorable brand experience. Ultimately, it is a definitely a recommended marketing strategy for your business company if you currently are not doing one.