When you want to buy something for your customers as complimentary gifts, you might just want to go the extra mile and spend a little more money and effort on them because you know that customers are definitely going to notice and appreciate that extra little something you do for them. On the other way round, if you try to go cheap on your customers, they might certainly feel uncomfortable and be offended.
The main problem is always to figure out a way to make your customers happy while at the same time, not be spending too much of your money. So what can you possibly buy? In this case, I will recommend low cost portable promotional gifts such as tote bags. Promotional tote bags can be turned into a powerful advertising tool for your company when you can get them customized and printed with your company's logo and details. If you want to get them in a large quantity, I would suggest you to find for big printing companies like PrintAPromo since they can handle orders in a large scale.
These tote bags are great for just about anyone. Your customers can use the bag over and over again, and carry it around wherever they go. As they are doing that, they are actually advertising your company for free.
It's basically a win-win situation, you are rewarding a free bag to your customers to show that you are happy for their business and in return, you are expecting them to bring more customers back to get a free promotional bag as well. If you think tote bags are not that suitable for your business, you may also refer to and browse through some nice promotional products here to search for some great gifts for your customers.
Promotional gifts is actually a much more cost effective way to promote your business compared to any billboard, newspaper, radio and television advertising. You will be able to reach hundreds of people with these and they will only cost you up to a few hundreds of dollars.