Selecting for the right SEO firm can be a daunting task, especially when there are so many of them right now in the market and worse if you have little to no clue about what SEO (search engine optimization) really is and how it could actually help bring your business and website to the next level. Fear not, because this article is here to help you make a better decision about your SEO needs.
There are some very important questions and factors that you should ask yourself before deciding on the right company to work with. First, ask yourself whether you want to go with a bigger and established SEO company with a fair amount of employees, or simply just hire a professional individual SEO consultant. Both have their pros and cons here, budget-wise and performance-wise. Some will prefer to work with individuals because the procedures are much simpler and cost-effective, while some would rather spend more of their budget on a company with more professionals in order to get the best possible result and ROI (return on investment).
Second, it is important to know that different SEO consulting companies and experts tend to use different sorts of techniques to help optimize your website in order to achieve a desirable result, therefore the outcome might vary between them. Always be aware of unethical consultants who tend to use dishonest or blackhat methods such as keyword stuffing, spamming or such to boost the ranking of your website because once it is detected by intelligent search engine like Google, your website will be gone for good in the search results (most likely being banned or penalized). It will be a huge lost of traffic, customers, money and time if your website is not handled professionally by an expert.
So it is better that you should always have a close contact with your consultant(s) and discuss with them about what SEO strategies that will be used to help optimize your site from time to time. As a quick start, get an SEO audit or review of your website from a professional that pretty much covers everything to find out how your site performs in search engines and which allows them to make all the necessary optimization on the site in the near future. Good luck.