Online business directories are pretty popular among consumers these days because they offer an easy way to search for business companies and services that are nearby or within their local area conveniently through the use of the internet.
When someone is in need of help, for instance, if there is a water leak, it will make no sense if a person calls for a plumber that is from the other side of town rather than a plumber from nearby the place he or she lives. Therefore, a good local business directory plays an important role here, which in this case, by providing a list of plumbers located nearby the residential area.
So, enough with the consumers' side, let's turn to the business owner's side. Business directories can greatly benefit business owners and their websites, just like how they did to the consumers. Whether if it's a free or paid directory, always make sure that you are submitting to the right category that is relevant to your website. For example if your business is selling cars, then place your website address in the cars section, don't put it under a furniture category.
If the directory has reviews and ratings feature, make good use of it. Write an informational review about your service, business and company so that visitors would know more about what your website is about. Then they could provide feedback by giving you a rating or comment. Add some photos of your company and a map that indicates your location if the directory has these features, check this rating site for example.
If the directory you are submitting to has a good ranking in search engines, it could help boosting your website's ranking in search results as well. You may sometimes find your listing in a directory comes up first before your own webpage in a search result, don't worry, that is actually good because it proves that the directory is more popular and it is linking to you.
The more of these popular directories you submit to, the greater your online presence is and a greater chance that your website will rank higher than the others in the search results. But be aware that there are hundreds of web directories out there and it takes time to find a few that are good. Make sure you have done all the necessary research before submitting or paying to one.